The sign was built in 1923. It originally read "Hollywoodland." Los Angeles Times publisher Harry Chandler built it as a billboard advertising his upscale Hollywoodland real estate development.
Each letter was about 43 feet tall and 30 feet wide. The original sign was lit by 4,000 20-watt light bulbs spaced 8 inches apart.
It was never meant to last. It became a symbol of the film industry that grew up around it.

